The creative studio, Another, developed a narrative rooted in the Californian brand Outer’s desire to get people outside, leveraging a hero campaign film that provided cut-downs of specific communication points. For the OuterShell campaign video, we created a series of CG VFX clips that showed the technical qualities of the materials and the functionality of the product in use.
The project was done in collaboration with:
Another (Agency + Art Direction, Campaign Development, Production)
Micah Hamilton (Editing)
Jacob Hackzell (Colorist)
Bobb Barito (Sound Design)
The CG animations we created were designed to be used not only for the campaign video exclusively but should also to help the brand tell its story in its additional branding material and on SoMe channels.
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