FW21 Ajatu Run / Qisan Cozy

Adidas Y-3

A classic silhouette with state-of-the-art technology

Y-3 takes inspiration from its past and combines it with state-of-the-art Adidas technology to introduce a new silhouette. Optika created a series of 3D animations and still renders to show this combination of a timeless vintage design, state-of-the-art technology and incredibly lightweight construction with a foamy material

The project was made in collaboration with:
ARPA Studio (Creative Agency)
Farago Projects (Production Agency)
FBFX Digital (3D Scanning)

Using inflation to highlight the lightweight shoe design

The animations and materials reference the lightweight and foamy material of the shoe’s sole. The inflation is built around gradual motions and broken up shapes

Rørholmsgade 14, kl th
1352 Copenhagen K
Phone: +45 5250 2885
Email: [email protected]
Instagram: @optika.studio