Adidas Y-3

FW21 Classic Puffy

Bringing a lightweight and high-tech feeling to a classic puffer design

We created a series of CG animations and still-renders to which purpose is to show this combination of a classic down jacket and vest design together with a puffy and lightweight feeling to the high-tech techniques.

The project was made in collaboration with:
ARPA Studio (Creative Agency)
Farago Projects (Production Agency)
FBFX Digital (3D Scanning)

Working with soft inflations and vacuum suction

Embracing the puffy and billowy structure of the jacket and vest, we worked with soft inflation and vacuum suction to challenge the materials and composition of the products.

We investigated deflation through real-life tests and experiments of air and "breathing" which we used for the creation of the animations.

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1352 Copenhagen K
Phone: +45 5250 2885
Email: hello@optika.studio
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