Adidas Y-3

FW21 Classic Puffy

Bringing a lightweight and high-tech feeling to a classic puffer design

Optika created a series of 3D animations and still renders to showcase the combination of a classic down jacket and vest design, the puffy and lightweight feeling and the high tech techniques

The project was made in collaboration with:
ARPA Studio (Creative Agency)
Farago Projects (Production Agency)
FBFX Digital (3D Scanning)

Working with soft inflations and vacuum suction

Embracing the puffy and billowy structure of the jacket and vest, we worked with soft inflation and vacuum suction to challenge the materials and composition of the products.

We investigated deflation through real-life tests and experiments of air and "breathing" which we used for the creation of the animations.

Rørholmsgade 14, kl th
1352 Copenhagen K
Phone: +45 5250 2885
Email: hello@optika.studio
Instagram: @optika.studio