Ajatu Court - Adidas Y-3

FW21 Ajatu Court

Adidas Y-3

An experimental take on a classic, tailored silhouette

The Ajatu Court shoe design is an experimental take on a sophisticated basketball profile. Optika created a series of 3D animations and still renders, drawing inspiration from the exaggerated tooling and layered sculpting in the design

The project was made in collaboration with:
ARPA Studio (Creative Agency)
Farago Projects (Production Agency)
FBFX Digital (3D Scanning)

A feminine and flowy concept to lighten the conservative design

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