3 Days of Design

&Tradition

Bringing that little extra something to a classic interior design exhibition

Optika brought that little extra to the Danish interior design brand &Tradition’s exhibition "Anchor an Identity" at the 3 Days of Design 2021 festival. During the festival, all the major design brands of Copenhagen exhibit their new collections and aim to inspire buyers and customers. With new exciting designs being presented throughout the festival, the challenge for each vendor is to stand out and be remembered.

We created an experience at the &Tradition exhibitions full of little surprises that the visitors would notice bit by bit as they walked through the rooms.

Interior design: &Tradition
Concept: &Tradition
Event host: 3 Days of Design + &Tradition
Sound Design: OPTIKA STUDIO + Morten Hansen
Projections: OPTIKA STUDIO
Animation Design: OPTIKA STUDIO
Photography: &Tradition
Video: @holidays.portfolio + OPTIKA STUDIO + &Tradition
Experience Design: OPTIKA STUDIO

Activating the senses and giving the guests something to remember

The concept of the exhibition was to activate different senses in the rooms in order to tell a story about the life that would take place in them. The visitors were met at a tall gate of plants to a quirky and exotic jungle-like soundtrack. In the office entrance, we filled the room with a coffee scent. In the creative office, visitors could hear the sound of keyboard typing and hectic paper scribbling. In the laidback lounge area, visitors were offered a glass of whiskey on the rocks with a sound pattern of pouring liquids, ice buckets and cigar smoking. On top of the large couch in the lounge area, a playful cat silhouette appeared and by the end of the exhibition, little birds flew between the stucco and chandeliers above the visitors’ heads

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