Optika brought that little extra to the Danish interior design brand &Tradition’s exhibition "Anchor an Identity" at the 3 Days of Design 2021 festival. During the festival, all the major design brands of Copenhagen exhibit their new collections and aim to inspire buyers and customers. With new exciting designs being presented throughout the festival, the challenge for each vendor is to stand out and be remembered.
We created an experience at the &Tradition exhibitions full of little surprises that the visitors would notice bit by bit as they walked through the rooms.
Interior design: &Tradition
Event host: 3 Days of Design + &Tradition
Sound Design: OPTIKA STUDIO + Morten Hansen
Projections: OPTIKA STUDIO
Animation Design: OPTIKA STUDIO
Video: @holidays.portfolio + OPTIKA STUDIO + &Tradition
Experience Design: OPTIKA STUDIO
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