FW21 Ajatu Run / Qisan Cozy
A classic silhouette with state-of-the-art technology.
Y-3 blends inspiration from its past with state-of-the-art Adidas technology to introduce a new silhouette. We created a series of CG animations and still-renders to which purpose is to show this combination of a timeless vintage-look design together with state-of-the-art technology and incredibly lightweight construction with foamy material.
Using inflation to highlight the light-weightiness of the shoes.
The animations and materials reference the lightweight and foamy material of the shoe’s sole. The inflation is built around gradual motions and broken up shapes.