Cozy_Run_Total_V1-graded_hero

FW21 Ajatu Run / Qisan Cozy

Adidas Y-3

A classic silhouette with state-of-the-art technology.

Y-3 blends inspiration from its past with state-of-the-art Adidas technology to introduce a new silhouette. We created a series of CG animations and still-renders to which purpose is to show this combination of a timeless vintage-look design together with state-of-the-art technology and incredibly lightweight construction with foamy material.

The project was made in collaboration with:
ARPA Studio (Creative Agency)
Farago Projects (Production Agency)
FBFX Digital (3D Scanning)

Run_Close_V3graded
Cozy_Run_Close_V1-graded

Using inflation to highlight the light-weightiness of the shoes.

The animations and materials reference the lightweight and foamy material of the shoe’s sole. The inflation is built around gradual motions and broken up shapes.

Run-process
Run_Total_V2-graded

Esromgade 15, 2111
2200 Copenhagen N
Phone: +45 5250 2885
Email: hello@optika.studio
Instagram: @optika.studio

OPTIKA STUDIO ApS 2021 ©
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