Jacket_Close

FW21 Classic Puffy

Adidas Y-3

Bringing a lightweight and high-tech feeling to a classic puffer design.

We created a series of CG animations and still-renders to which purpose is to show this combination of a classic down jacket and vest design together with a puffy and lightweight feeling to the high-tech techniques.

The project was made in collaboration with:
ARPA Studio (Creative Agency)
Farago Projects (Production Agency)
FBFX Digital (3D Scanning)

Vest_Total
Vest_Close

Working with soft inflations and vacuum suction.

Embracing the puffy and billowy structure of the jacket and vest, we worked with soft inflation and vacuum suction to challenge the materials and composition of the products.

We investigated deflation through real-life tests and experiments of air and "breathing" which we used for the creation of the animations.

puffer-process

Esromgade 15, 2111
2200 Copenhagen N
Phone: +45 5250 2885
Email: hello@optika.studio
Instagram: @optika.studio

OPTIKA STUDIO ApS 2021 ©
CVR 42061085